Editorial Coverage Examples

Capabilities

• High Level National, Regional & Trade Media Relations

• Annual & Multi-Year Budget Planning

• Paid & Earned Influencer Marketing (Celebrity, TikTok, Instagram, YouTube etc.)

• Global Event Strategy / Production / Execution

• Pro Seeding (Stylists, Makeup Artists, Hair Stylists)

• Experiential Marketing Strategy & Execution

• Strategic Sampling Strategy & Execution

• Thought Leadership Speaking Opportunities

• Brand Award Nominations

• Strategic Brand Partnership Strategy & Execution

• Trade Marketing (National & Wholesale Retail) Support

• Cross Functional Team Player